Blogging is a popular and proven way to boost traffic to an online store. Recognizing this, the Shopify platform includes a helpful built-in blogging tool. With it, you can create the right content to improve your search rankings and get your site organically noticed for free.
Unfortunately, when it comes to blogging, Shopify pales in comparison to the sophistication and functionality of WordPress. For example, unlike WordPress, Shopify’s blogging tool doesn’t include Yoast-like SEO plugins or allow for content versioning. It also only allows you to use tags to categorize posts. Unlike other blogging platforms that allow for the use of both tags and categories, there are no blog categories available.
Exporting blog posts with Shopify could be easier as well. In fact, Shopify advises its users to copy and paste blog content manually to a new location. Once again, however, you can work around this, but doing so requires the use of Shopify’s API. This may be difficult for sellers with fewer technical skills.
All that said, Shopify’s built-in blogging capabilities are a nice surprise as many ecommerce site builders don’t allow for blogging at all. Although its blogging tool can be improved, it will meet or exceed the needs of most online sellers.
Shopify and Mobile Devices
Like to keep track and manage things on the go? If so, you’ll be happy to know Shopify offers not one but two primary apps, for doing exactly that.
With the ‘Shopify’ app, you can view reports, add and edit products, communicate with staff, and view and fulfill orders via an iPhone, iPad, and any Android mobile device – not too shabby.
Unfortunately, when it comes to blogging, Shopify pales in comparison to the sophistication and functionality of WordPress. For example, unlike WordPress, Shopify’s blogging tool doesn’t include Yoast-like SEO plugins or allow for content versioning. It also only allows you to use tags to categorize posts. Unlike other blogging platforms that allow for the use of both tags and categories, there are no blog categories available.
Exporting blog posts with Shopify could be easier as well. In fact, Shopify advises its users to copy and paste blog content manually to a new location. Once again, however, you can work around this, but doing so requires the use of Shopify’s API. This may be difficult for sellers with fewer technical skills.
All that said, Shopify’s built-in blogging capabilities are a nice surprise as many ecommerce site builders don’t allow for blogging at all. Although its blogging tool can be improved, it will meet or exceed the needs of most online sellers.
Shopify and Mobile Devices
Like to keep track and manage things on the go? If so, you’ll be happy to know Shopify offers not one but two primary apps, for doing exactly that.
With the ‘Shopify’ app, you can view reports, add and edit products, communicate with staff, and view and fulfill orders via an iPhone, iPad, and any Android mobile device – not too shabby.
Thanks for sharing this great info.
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